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SEO 101: Learn the Basics

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SEARCH ENGINE OPTIMIZATION
The SEO Basics

WHAT IS SEO?
It is a method to improve the quality and quantity
of website traffic through non-paid search engine results.
 
WHY IS IT IMPORTANT?
An effective SEO will help drive more relevant traffic, leads, sales, 
revenue and profit for the business.

Image Source: https://fireandhammertech.com/black-hat-seo-vs-white-hat-seo/

Thoughts

The ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business. Remember, go more for quality over quantity.It may be quite difficult but you will surely benefit from it.