WHAT’S A LEAD?
A lead is an individual, a company, or organization with an interest in what you are selling.
WHY IS IT IMPORTANT?
The market is constantly changing. Buyers reaching out to the businesses for their needs is no longer the trend nowadays. Instead, businesses find new ways to reach buyers. This is where Lead generation takes place. Having a solid Lead Generation strategy will help the business in building trust and capturing interest. It enables the websites to generate more traffic which helps the business to gain more profit in the process.
LEAD GENERATION PROCESS: A SAMPLE
A lead generation process may differ from company to company. The illustration provided below is focused on digital marketing. Its roughly how it works in general.
To know more about the basics of Lead generation, click here.