The SEO Strategy and Process: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. An effective SEO will help drive more relevant traffic, leads, sales, revenue and profit for the business.
Here are the 6 areas of the SEO Process:
Keyword Research – means discovering the words and phrases that most people search in the internet.
Structure – Develop Structure for keywords on each page. Focus on Keywords– But Not Too Much — just be sure to use them thoughtfully and organically in your content while trying to use keyword phrases in addition to individual keywords.
On-Site SEO/ On-page Optimization – Optimize each page for main keywords – Good content and SEO work hand in hand. This ensures that everything on the website is working together to boost your search ranking.
Link Building – Quality links are one of the most important ingredients of a healthy SEO strategy. Build Links to homepage and main pages. It makes sure that other sites on the internet host hyperlinks that lead to your site. It is also important to make sure your business name, address, and phone number are all posted on local business listings as part of a complete online profile.
Content Optimization – is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
8 Tips for Content Optimization
- Research the best keywords
- Optimize your headlines
- Use keywords naturally and strategically
- Incorporate locally relevant phrases
- Optimize your images
- Get your internal linking right
- Link to credible external pages
- Optimize for mobile
Analyze Ranking and Traffics – An SEO analysis can help you make strategic decisions to improve your site’s ranking in search engine results pages. You can utilize SEO analysis results to help you rank higher, expand your reach, and drive traffic to your website.
Keyword research is critical and is not easy. Be sure to think about intent as well. People are looking for general information and others might be searching for a specific product.
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