How do you know your website is outdated? Here are the top 10 signs your website needs an upgrade to improve your brand image.
1. Your site doesn’t rank well
One of the first clues that you need a website upgrade is if your site is performing less well than it did in search engine results. A good page design will consider the site goals and optimization.
If your site is missing meta data and alt tags, or lacks the ability to add these, then it is time for an update. Sometimes a complete overhaul may be what’s needed to bring your site up-to-date and to ensure all your content is fresh and relevant.
2. Your website is chaotic
When small changes are difficult or impossible to make, then it can often be better to start from scratch and create one which is better organised and where everything works as it should.
If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, consider a new website built in an easy-to-use content management system (CMS).
3. Outdated Visual Appeal
Sometimes, looks do matter. Design trends is constantly changing and there will come a time that your website will look out of date. Updating to something more modern will give visitors the impression that your company is forward-thinking and on point.
4. Not responsive and Mobile Friendly
With increasing numbers of people browsing and buying on smartphones, any website that doesn’t provide for these users is going to lose out and find their search engine rankings getting worse.
5. Poor user experience
Providing a great customer experience covers all aspects of a website. Nowadays, many users or visitors purchase from a website that offers them the best user-experience even if the price is a little bit higher than others. Importantly, a simple and quick checkout process is also needed. If your site does not offer an excellent user experience, is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. You definitely need an upgrade.
6. Slow loading / Speed
You should consider how fast your website works. Visitors wants a website that loads instantly, so if yours takes its time to render on their device, you may lose a lot of business. Even a one-second delay has been shown to drop conversions by 7% and up to 40% of visitors abandon a website when the landing page takes more than a couple of seconds to load. Few people are ever going to make it to the checkout if this happens on every page.
7. Your site is more than 5 years old.
While there’s no hard and fast rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it could probably benefit from some level of overhaul.
8. Your site is not delivering the traffic, leads and conversions you expect.
Your website is one of the source of you company’s information, products or services, and through it, there is an interaction with prospects and customers.
If your website does not have easy ways for visitors to sign up for information or join your email list, if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.
9. Security matters
Security matters to everyone. Websites are getting hacked more frequently. It is easier for older websites to fall victim due to their reliance on older-possibly outdate-technology. You should make sure your site is using an SSL Certificate and is protected with HTTPS.
10. All your competitors have newer websites.
You’re going to be in a significant disadvantage if your competitors have websites that look and work better than yours. If your website is lagging behind competitors, consider an update to propel you to the front of the pack. YOU HAVE TO STAND OUT!
If you are thinking of updating your website, whether its for SEO, Mobile and Web App Development, Lead Generation or much more, you can check out our wide range of services here.
I hope you learned something from our aticle today: 10 Signs Your Website Needs an Upgrade