Email Marketing Is Bound To Make An Impact In Your Business. Read further to know the benefits that you can get and how it can help your business grow!
What is Email Marketing?
It is the digital marketing process of using electronic messages (email) as a sales channel.
Why Email Marketing?
According to OptinMonster, below are the importance of Email Marketing:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
Moreover, based on an article from Constant Contact, here are the top 10 benefits of email marketing:
1. Targeted and personalized content
No one wants to read an email that sounds like it was just blasted out to a bunch of people. Where’s the value in that, and who is that helping? No one.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal- feeling messages.
2. Build credibility
Emails from an unknown sender or with a shady subject line can feel like spam. It just feels off, and customers often just delete these emails.
For some customers, an emoji will make them click and be happy. For others, the same subject line might make them go hunting for the unsubscribe link. You need to tailor your content according to what your readers want. Knowing your readers’ interests and needs gets your email read, instead of the spam folder.
Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you.
3. Better brand recognition
Do people recognize your brand?
With email marketing, you can easily brand your emails. But brand recognition goes beyond design. By consistently providing valuable content to your audience, they will begin to recognize, and even anticipate your emails.
You can even use your emails to get useful feedback on your brand. Are customers happy with the content you’re providing? Would they like to learn something different?
Use a survey or start a discussion on social media. Once you get them involved in the process, you’ll know exactly how to provide valuable content in your emails.
4. Boost sales
According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message.
Promoting your business through email marketing, it gives your audience the chance to make a purchase right from their phone or laptop.
Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers that have not purchased from you in a while. The more relevant and targeted your email content is, the more likely the reader will take an action.
5. Stronger customer relationships
Email marketing can help to build customer relationships by providing them with the information they want directly into their inbox on a consistent basis. When you help make your audience’s lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” gift coupon, they will learn to appreciate and trust you.
Eventually, they will begin to look to your business for the information and value you have been providing them, thinking of you first when they need your services.
6. Optimize your time and budget
With any business, but especially within a small business, there are always time and budget constraints. While big businesses can afford to go all out and buy advertising space during the Super Bowl, small businesses don’t have that luxury.
Plus, the costs associated with email marketing are very low, to begin with.
In terms of time commitment, email marketing can be put on autopilot, yet stay personalized and targeted towards your subscribers on an individual level.
7. Reporting helps you to learn what works
There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox and depending on how well the “From” name and subject line resonate, they decide whether to open the email or ignore it. Good open rates mean that your customers know your brand well enough to want to hear from you.
Next up is your click-through rate (CTR) which generally gives you a good idea of how many customers took the time to go through your email content to click on the links within.
After a customer has clicked through your email, ideally the next goal is to get them to convert – in other words, to follow through on the action your email has asked them to take. Your email conversion rates are an important metric to track because they tell you how well the call-to-action in your email has performed.
8. Increased traffic to your website
Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class had they not revisited the website in time.
The design school then can fill all the seats more quickly by promoting the class via email, instead of waiting for reservations to trickle in.
9. Establish authority
When you run your own business, one of your goals may be to be seen as an expert in your industry.
Your customers have signed up for your marketing newsletters because they want to hear from you. They appreciate the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
10. Build excitement
Everyone likes to belong to a special group, especially when they can receive exclusive perks.
Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work. Use your email campaigns to drive home the message that your customers are unique and important to your business.
Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives their gold members free drinks around the holidays.
As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way. Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins.
If you need help with Email marketing, contact firstname.lastname@example.org
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